Fact: Marketing Rules the World

Marketing is pseudo-manipulation. It seeks to influence the way you think about something. Its purpose is to manipulate you.

Whether we like it or not, everyone forms perceptions of every brand, product and organisation they come into contact with. They have to, because they see more than 5,000 brands everyday. Otherwise, how would they choose? Marketing helps them differentiate so they can make a choice based on their perceptions.

Marketing makes the whole world turn around. Everything is focused on it. It permeates everywhere, from your local dairy to your social indoor netball team who are sponsored by the local garage. Continue reading »

Filed under Stephen Opie Opines | | Comments (9)

DUH, TELL US SOMETHING WE DON’T KNOW

This is the first in a regular series of posts from Christian marketing guru Stephen Opie. Although this isn’t technically his first post on Brownblog as he authored the very popular Plastic Jesus, it is his first regular post. Stephen writes:

If you could sit down with 1,000 people who don’t know God, and ask them one question, what would it be? Continue reading »

Filed under Stephen Opie Opines | | Comment (1)

Plastic Jesus

I welcome to my blog the hugely talented Stephen Opie.. master marketer and leader of the Oxygen congregation based in Wellington.

 

Stephen writes:

Can you see him? Can you feel him? Is he with you?

Three questions greeting you as you check out Fisherman Inc’s website. They’re interesting questions in themselves, but even more intriguing when you see what Fishermen Inc sell. Continue reading »

Filed under Stephen Opie Opines | | Comments (3)